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Beauty Sales Rebound in Mass Market

Skincare, haircare and color cosmetics all post gains in Q1, according to IRI.

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By: TOM BRANNA

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Sales of beauty products posted good gains in the first quarter of 2022, according to IRI. All results are for sales in food, drug and mass merchandisers for the 12 weeks ending March 20. Percentages show year-over-year changes. Here's the breakdown of key beauty segments in the mass market for the beginning of the year. Color Cosmetics Eye: $455,208,442, +3% Mascara: $200,837,684, +1% 1. Eye liner: $106,074,174, +5% 2. Eyebrow makeup: $87,794,459, +7% 3. Eye shadow: $48,8...

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